Step 3

Promote

Now it’s time to create a plan to get your course in front of your audience and plan your complete promotion strategy.

Learn our exact process in our online webinar!

Register today and get access to our online webinar that walks you through every step of the process in detail.

How to effectively market your next online course

Now that you know your strategy and you have validated the full online course concept, it’s time begin your promotion plan. This includes developing a free marketing strategy, as well as laying out a plan for a paid digital marketing campaign. During step three you’ll learn the critical lesson about why you should begin marketing before you start to build your online course.

Included in this step

Some of the key areas we will tackle in Step 2 as we develop a marketing plan for your Online Course.

Content Plan

We’ll work with you to create a detailed and comprehensive plan to promote your online learning course. We will come up with a complete content guide along with any images or videos needed to help market your course. 

Lead Magnet

This will be one of your most valuable tools for getting your online learning platform in front of the customers you want to sign up for your courses. We’ll help create the complete process to attract more people to your content. 

Copywriting

Making sure all of your promotion items convey a clear message is essential. We will ensure that all of your marketing materials have the right messaging that is easy to understand for your customers. 

Social Media

Even though social media can feel overwhelming sometimes, we will show you the tips and tricks to master your social media platforms to help enhance the promotion of your Online Learning Platform. 

Need help right away?

Book a free Discovery Call and we’ll help you identify where you can get started towards your online learning succees! 

But before you start building a full online course you have to have your promotion strategy in place.

And because you just completed the ‘proof of concept’ step, during which you surveyed a sample of potential students, then you already have feedback about the way that the students want to receive information about the course.

For example, the sample group of students will have told you about their experience with other online courses.

Were they too long? Too short? Was the exam too difficult? Are they now implementing the skills they learned from those online courses? How did they find out about those other courses?

There are many aspects that you can learn from a sample group of students that will influence how you set up the marketing campaign for your next online course.

Along with what you’ve learned from the sample group, you can also do an inventory of all the free or low cost marketing channels that you already have available which may include: Social media like Facebook, LinkedIn, Youtube; word of mouth amongst your staff; a newsletter etc.

We recommend that you start with these low cost efforts first, so you can work out the imagery, text and tone that you want to use in the way that you advertise your online course.

Then you can move on to paid advertising options, and we can get you started on thinking about budgets and a responsible approach that will help you to get real results.

Step 3

Promote

Now it’s time to create a plan to get your course in front of your audience and plan your complete promotion strategy.

Learn our exact process in our online webinar!

Register today and get access to our online webinar that walks you through every step of the process in detail.

Get our Free eBook

Online Course Creation

A Strategic Guide for Organizations wanting to build or improve their eLearning